Millions of people visit sites such as realtor.com® each month, but fewer than 500,000 homes are bought on average in any given month in the U.S.
That means that real buyers—or “serious buyers,” as we call them—are outnumbered by millions of casual lookers, tire kickers, and other prospective buyers (OK, let’s call them “gawkers”) who are a whole lot less likely to buy anytime soon.
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